Established in 2001, with a focus on interface and product design. Our motto is to create stylish designs that are powerful, moving, charming, easy to use, logically designed, and capable of capturing the heart. Many aspects must be considered when designing a product ―beauty, likeability, usability, entertainment, communication, etc.
We provide various solutions to these demands. Received numerous awards including the German iF award, and the Good Design Award.
2006: Exhibited work at Shanghai Design Biennale
Designer Comment :
This pushpin resembles a sprouting plant with a unique shape that keeps the needle from facing upwards if dropped. I designed it with the innocence of a sprout emerging from concrete in mind.