I AM what? or what I AM? I AM was a name we used for a quirky T-Shirt design that we produced in 2010 called I-AM-T. That name kind of stuck to us all this while and it's easy to tag it onto any product as well. So everything that we design or make is now I-AM-this or I-AM-that. Simple Isn't it? It's self expressive and that is what this brand is about.