The Jekyll & Hyde Project is a brand created by Malaysian company, Pride Works Sdn Bhd. Based on the original novella, "The Strange Case of Dr. Jekyll & Mr. Hyde" (1886), the story tells about a man having split personality disorder as we know it, and in the case of products, they come in various colours, form and function. Hence, the name and logo with the hare as Jekyll and its arch enemies, the fox as Hyde.